Practical Guide to Location Promotion (44 pages, electronic); Update from March 6, 2018. The first part of the practical guide to location promotion shows the general trends in location promotion. The most important basics and the LOC model for location promotion are then discussed. Another section presents the most important elements for a successful marketing mix. Finally, the individual aspects of a location promotion strategy as well as the management and measurement of success are examined in more detail. Price excl. VAT.